What is a Key New Release?
Games labeled as ‘Key New Release’ represent the finest titles from Asmodee. These are games that would excel in the Hobby market and show strong potential for broader appeal.
These ‘Key New Release’ titles are carefully curated to ensure they stand out in your store, offering an engaging and diverse selection for your customers. By highlighting these games, we aim to help you easily identify products that are set to become favorites among gamers of all types.
Our commitment to quality and innovation means that when you see the ‘Key New Release’ label, you can trust that the game has been chosen for its exceptional gameplay, stunning design, and market potential.
Please note, this is a B2B designation and won’t appear on consumer packaging. It complements, rather than replaces, labels like Unbox Now or Modern Classics. Consider it a highlight for our retailers – great games with amazing stories.
In other words, when you see “Key New Release”, trust that we are indicating products we stand behind with confidence!
What is Hobby Next?
Hobby Next is our way of rewarding the top hobby stores with high value exclusive content to amplify the visibility of selected games, including, but not limited to:
- Exclusive content to boost sales. Examples could include:
Promo cards
Extra Miniatures
Playmats & other accessories to enhance the game experience
And anything else, we can think of! - Store social media push
- POS material (if applicable)
It’s a sales-oriented program – buy X products and get X promos.
To be a part of Hobby Next, you need to fulfill certain requirements regarding account standing and turnover on Asmodee products.
Interested in joining the Hobby Next program? Contact your sales representative, and they will have much more information to share!